This video is only a glimpse of the great depth of work
done for Comcast by Arc & LBi. Our bundle of applets was designed to entertain and encourage shoppers to learn
more about Comcast services, and in total, over a million consumers did just that.
To entertain shoppers, we created an app bundle that puts them in the world of XFINITY. Since the best way to learn is by doing, our apps put shoppers in the driver’s seat. The X1 Platform demo lets you experience new ways to watch TV. The XFINITY Home app let’s you control your home while you’re away. We also showed shoppers how to use the new TV Go app and test the speed of their home internet. Plus, we created a few entertaining games like the Super Bowl Quiz and the Hidden Object Game.
The app bundle now lives on hundreds of iPads nationwide. In the first eight months the app bundle saw nearly a million interactions, and more customers are upgrading their service in-store.
Created the identity and developed the print and website to mark the exciting launch of Karen Brody’s Chicago Makeup Artist group.
It’s Your Lucky Day
Friday the 13th Campaign
Skin & Bones is never one to follow the ordinary path. During the early days of December when consumers were inundated with constant offers for holiday gift deals, we thought we would give back to our clients, by offering a treat for themselves. December 13th this year was also a Friday and so we played up the dark and mysterious friggatriskaidekaphobia, the fear of Friday the 13th. Skin & Bones will save you.
XFINITY BLACK FRIDAY
Mobile app created for XFINITY using Sweet Spot’s technology to capture shoppers attention while in store. By selecting the Sweet Spot WiFi, consumers are driven to a unique XFINITY branded experience of holiday content mixed with informative guides on how to make the most of their new purchases.
XFINITY X1 Experience
Any new product launch can quickly turn into a laundry list of features. To avoid that trap, we brought the key features of Comcast’s new X1 Platform to life with an app. Now instead of just reading about recording four shows while watching another, guests can experience what it’s like to actually do so in-store.
Excited to have our new packaging unveiled on the dieline, the most visited website on package design in the world.
What’s Your Super Bowl IQ
An action-packed game created for XFINITY, this applet keeps the football enthusiasts guessing.
For the first time ever, XFINITY is offering every past Super Bowl game On Demand. Instead of just telling shoppers, we armed our sales people with an iPad game that lets customers test their Super Bowl knowledge. Featuring the biggest plays from Super Bowls old and new, the game gets to the heart of why XFINITY is the best service for true football fans.
skin & bones
Skin & Bones
new product family
Concept and creation of new packaging and other materials timed with release of the new balm and candle. The new product line was revealed at the Elements Showcase in NYC, August 2012.
a craft community
Creation of a community where people can come every week for new projects created by HP’s wonderful editor and her panel of experts and even projects community members themselves have shared. Each project is armed with step-by-step instructions for a no-fail situation and users are encouraged to go one step further and put their own mark on the craft. This is a place to be inspired and to inspire others.
An attention getting campaign designed to created buzz around a new storefront location for the niche food truck from the southern.
New website design created to encourage a social and engaging hub for the community for Sears and Kmart loyalty program for shoppers.
A fun online game that pushes the viewer to get creative as Folgers coffee would and earn the affection of Coffeemate by talking dirty, or sweet. Winners get the hookup with Quill.com.
Recipe Swap Box
A microsite to share and swap family recipes with the cracker barrel community.
Effen iPhone App
Video to promote launch of the Effen locater App.
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